Nighttime beauty
Your face spends 8 hours on a pillow.
Side and stomach sleeping press your face into fabric night after night. Learn why pillow creases happen and how a gradual position change fits into your evening routine.
Take the 1-minute quizPillow creases
Temporary lines from compression and friction — most fade, and many people notice them more over time.
Facial compression
Back sleeping reduces direct contact between your face and the pillow.
Evening rituals
Pair position with simple habits: pillowcase choice, timing, and wind-down.
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Back sleeping isn't suitable for everyone. If you have sleep apnea, breathing issues, are pregnant, or have been told to sleep in a specific position, talk to your clinician first. Safety info